Business Strategy
Financial Review
Market Expansion
Facilitating private and public sales and commissions. Strategic collection management, development and acquisitions for individuals, companies, and institutions.
Positioning
Enhancing branding, marketing, and applications to secure key opportunities, from art fairs and residencies to press visibility and curatorial projects.
Representation
Moderating artist talks and panels to foster dialogue and deepen connections. Providing professional representation at art fairs, supporting sales, and offering tailored guided tours.
With over a decade in the art market, I bring a multicultural perspective and hands-on experience to my consultancy. Having worked in Berlin, Dubai, Paris, London, and Yerevan, my expertise spans art fairs, galleries, public sculpture commissions, and artist management - covering financial, strategical, administrative, and organisational planning.
I specialise in strategic development across global markets, creating new opportunities, expanding market reach, and strengthening both cultural and commercial visibility. I have led collaborations with art fairs, artists, collectors, and institutions, ensuring seamless execution from strategy to sales.
In addition, I work closely with collectors to manage, build, and grow their collections with purpose and lasting value.
Notable achievements include managing over 100 galleries at Art Dubai and serving as Gallery Director of a commercial gallery and residency space in Berlin for five years. I have successfully closed high-end deals and secured major public and private commissions across Asia, Europe, the Middle East, and the USA.
Originally from Yerevan, Armenia, I am currently based in Berlin. I hold a Master’s degree in Art Business from Sotheby’s Institute of Art in London.
Art-Businesses
My work bridges the gap between cultural impact and commercial success, helping art-led businesses achieve financial growth without compromising their mission.
I focus on building a strategic framework with which my clients may experience long-term stability and growth. Allowing for refreshing new opportunities and efficient use of existing models and organizational structures.
I believe every art organization is just a few strategic steps away from success—whether financial, cultural, or social. The beautiful balance of these three systems of value is where my expertise lies and where the magic really starts to happen. With a passionate and personal approach, I treat your business as I would my own—with care, insight, enthusiasm, and respect.
Together, we’ll work toward your goals while creating the breathing room you need to focus on what truly matters: the art and the artists.
Collections
My approach to collection advisory is rooted in the belief that great collections are more than accumulations of value — they are reflections of vision, curiosity, and cultural legacy. I support collectors in building and refining their collections with intention, helping them navigate the market with confidence and clarity.
Whether you’re just starting or shaping a long-established collection, I offer strategic guidance to ensure that each acquisition aligns with your broader goals — be they personal, cultural, or investment-driven. Together, we’ll unlock new opportunities, strengthen the collection’s narrative, and ensure its growth over time.
I look forward to learning more about you, your collecting goals and creating a lasting relationship which will take into account your personal tastes and visions.
Exhibition Analysis
Artist Analysis
Fair Analysis
Collection Managment
Market Analysis
Operational Structures
Business Development
Positioning & Visibility
Cultural Influence
[selected projects from my past]
80+
50+
100+
30+
Kick-Off Call
Start your journey with a tailored consultation. I offer a free 30-minute call to get to know each other, discuss your goals, vision, challenges, and explore how I can support you. Together, we’ll define the best strategy and package to help you achieve sustainable growth and long-term success.
Ready to transform your gallery, expand your reach and invest in your growth? You are at the right place and in good hands with me.
Yours,
Shahane Hakobyan-Juergensen