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approach

experiences

Hakobyan Consulting

Art Business Advisory

Strategic consulting for art businesses — expanding markets, enhancing visibility,
and driving sustainable growth.

Hakobyan Consulting

Art Business Advisory

Strategic consulting for art businesses — expanding markets, enhancing visibility and driving sustainable growth.

Hakobyan Consulting

Art Business Advisory

Strategic consulting for art businesses — expanding markets, enhancing visibility, and driving sustainable growth.

“Your success is within reach — let’s create a strategy that enhances your cultural impact, social visibility and commerical success while staying true to your vision.”

Shahane Hakobyan-Juergensen

Shahane Hakobyan-Juergensen

[services]

Business Strategy

Tailored guidance to refine your vision, strengthen your market position, grow your collector base and support your artists’ long-term success.

Financial Review

Ensuring sustainable growth with clear financial insights. Helping you make informed, strategic decisions.

Market Expansion

Strategic entry into new global markets. Identifying opportunities to attract audiences and amplify cultural influence.

Advisory

Facilitating private and public commissions, with a focus on large-scale sculptural projects and installations.

Positioning

Enhancing branding, marketing, and applications to secure key opportunities, from art fairs and residencies to press visibility and curatorial projects.

Representation

Moderating artist talks and panels to foster dialogue and deepen connections. Providing professional representation at art fairs, supporting sales, and offering tailored guided tours.

[about me]

With over a decade in the art market, I bring a multicultural perspective and hands-on experience to my consultancy. Having worked in Berlin, Dubai, Paris, London, and Yerevan, my expertise spans art fairs, galleries, public sculpture commissions, and artist management - covering financial, strategical, administrative, and organisational planning.

I specialize in strategic development across global markets, creating new opportunities, expanding market reach, and strengthening both cultural and commercial visibility. I have led collaborations with art fairs, artists, collectors, and institutions, ensuring seamless execution from strategy to sales.

Notable achievements include managing over 100 galleries at Art Dubai and serving as Gallery Director of a commercial gallery and residency space in Berlin for five years. I have successfully closed high-end deals and secured major public and private commissions across Asia, Europe, the Middle East, and the USA.

[approach]

[the areas which I look into]

My work bridges the gap between cultural impact and commercial success, helping art-led businesses achieve financial growth without compromising their mission and values.

I focus on building a strategic framework with which my clients may experience long-term stability and growth. Allowing for refreshing new opportunities and efficient use of existing models and organizational structures.

I believe every art organization is just a few strategic steps away from success—whether financial, cultural, or social. The beautiful balance of these three systems of value is where my expertise lies and where the magic really starts to happen. With a passionate and personal approach, I treat your business as I would my own—with care, insight, enthusiasm, and respect.

Together, we’ll work toward your goals while creating the breathing room you need to focus on what truly matters: the art and the artists.

The areas which I look into:

Exhibition Analysis

Artist Analysis

Fair Analysis

Collector Analysis

Market Analysis

Operational Structures

Competitor Landscape

Positioning & Visibility

Cultural Influence

[selected projects from my past]

Tamara Kvesitadze, The Passage, 2020
Courtesy of Galerie Kornfeld, Berlin
Daniel Canogar, Reverberations, 2021
Courtesy of Galerie Kornfeld, Berlin
Frieze London Masters, Bruce McLean, 2021 Courtesy of Galerie Kornfeld, Berlin
Art Shanghai, 2019
Courtesy of Galerie Kornfeld, Berlin
Untitled Miami, 2021, Federico Solmi
Courtesy of Galerie Kornfeld, Berlin
Frieze New York, 2021, Elvira Bach
Courtesy of Galerie Kornfeld, Berlin
Tamara Kvesitadze, The Passage, 2020
Courtesy of Galerie Kornfeld, Berlin
Daniel Canogar, Reverberations, 2021
Courtesy of Galerie Kornfeld, Berlin
Frieze London Masters, Bruce McLean, 2021 Courtesy of Galerie Kornfeld, Berlin
Art Shanghai, 2019
Courtesy of Galerie Kornfeld, Berlin
Untitled Miami, 2021, Federico Solmi
Courtesy of Galerie Kornfeld, Berlin
Frieze New York, 2021, Elvira Bach
Courtesy of Galerie Kornfeld, Berlin
Tamara Kvesitadze, The Passage, 2020
Courtesy of Galerie Kornfeld, Berlin
Daniel Canogar, Reverberations, 2021
Courtesy of Galerie Kornfeld, Berlin
Frieze London Masters, Bruce McLean, 2021 Courtesy of Galerie Kornfeld, Berlin
Art Shanghai, 2019
Courtesy of Galerie Kornfeld, Berlin
Untitled Miami, 2021, Federico Solmi
Courtesy of Galerie Kornfeld, Berlin
Frieze New York, 2021, Elvira Bach
Courtesy of Galerie Kornfeld, Berlin
Tamara Kvesitadze, The Passage, 2020
Courtesy of Galerie Kornfeld, Berlin
Daniel Canogar, Reverberations, 2021
Courtesy of Galerie Kornfeld, Berlin
Frieze London Masters, Bruce McLean, 2021 Courtesy of Galerie Kornfeld, Berlin
Art Shanghai, 2019
Courtesy of Galerie Kornfeld, Berlin
Untitled Miami, 2021, Federico Solmi
Courtesy of Galerie Kornfeld, Berlin
Frieze New York, 2021, Elvira Bach
Courtesy of Galerie Kornfeld, Berlin

Tamara Kvesitadze, The Passage, 2020
Courtesy of Galerie Kornfeld, Berlin
Daniel Canogar, Reverberations, 2021
Courtesy of Galerie Kornfeld, Berlin
Frieze London Masters, Bruce McLean, 2021 Courtesy of Galerie Kornfeld, Berlin
Art Shanghai, 2019
Courtesy of Galerie Kornfeld, Berlin
Untitled Miami, 2021, Federico Solmi
Courtesy of Galerie Kornfeld, Berlin
Frieze New York, 2021, Elvira Bach
Courtesy of Galerie Kornfeld, Berlin
Tamara Kvesitadze, The Passage, 2020
Courtesy of Galerie Kornfeld, Berlin
Daniel Canogar, Reverberations, 2021
Courtesy of Galerie Kornfeld, Berlin
Frieze London Masters, Bruce McLean, 2021 Courtesy of Galerie Kornfeld, Berlin
Art Shanghai, 2019
Courtesy of Galerie Kornfeld, Berlin
Untitled Miami, 2021, Federico Solmi
Courtesy of Galerie Kornfeld, Berlin
Frieze New York, 2021, Elvira Bach
Courtesy of Galerie Kornfeld, Berlin
Tamara Kvesitadze, The Passage, 2020
Courtesy of Galerie Kornfeld, Berlin
Daniel Canogar, Reverberations, 2021
Courtesy of Galerie Kornfeld, Berlin
Frieze London Masters, Bruce McLean, 2021 Courtesy of Galerie Kornfeld, Berlin
Art Shanghai, 2019
Courtesy of Galerie Kornfeld, Berlin
Untitled Miami, 2021, Federico Solmi
Courtesy of Galerie Kornfeld, Berlin
Frieze New York, 2021, Elvira Bach
Courtesy of Galerie Kornfeld, Berlin
Tamara Kvesitadze, The Passage, 2020
Courtesy of Galerie Kornfeld, Berlin
Daniel Canogar, Reverberations, 2021
Courtesy of Galerie Kornfeld, Berlin
Frieze London Masters, Bruce McLean, 2021 Courtesy of Galerie Kornfeld, Berlin
Art Shanghai, 2019
Courtesy of Galerie Kornfeld, Berlin
Untitled Miami, 2021, Federico Solmi
Courtesy of Galerie Kornfeld, Berlin
Frieze New York, 2021, Elvira Bach
Courtesy of Galerie Kornfeld, Berlin

[experiences]

80+

exhibitions and projects organised worldwide from Berlin, Paris, New York, Shanghai, Seoul and Dubai as Gallery Director of Kornfeld Galerie and 68projects in Berlin.

50+

artists careers managed and advised. Including exhibition, fair and residency managment and year round liasons.

100+

galleries from 47 countries managed during Art Dubai as Exhibitor Relations Manager.

30+

art fair participations worldwide including The Armory Show, Frieze New York & London, Paris Photo, Art Shanghai, Kiaf Seoul, Expo Chicago, Loop Barcelona, Untitled Miami, Art Dubai and Enter Art Fair Copenhagen.

[testimonials]

I worked with Shahane in a couple of exhibition projects and it was always a big pleasure! She has a beautiful energy to make things happen and a generous soul. She is hard working, profesional, intelligent, easy going and has a good sense of humour. I feel thankful for the time we spent together.
Ivana de Vivanco
Chilean-Peruvian artist, Berlin
During my time working with Shahane in exhibitions and art fairs I was impressed by her curatorial skills, as she managed to bring together diverse artworks into balanced and engaging shows. I witnessed her remarkable ability to connect with clients and her deep knowledge of each piece elevated the experience, fostering both appreciation and sales. She skilfully identifies potential buyers engaging them with enthusiasm and persuasive narratives. She is also a dynamic leader, managing communications and logistics with efficiency.
Paris Giachoustidis
Greek artist, Berlin
Working with Shahane at Art Dubai was a pleasure. She is a highly skilled and intelligent professional with a deep understanding of galleries, their needs, and the broader market. Her strategic mindset and keen customer knowledge allow her to provide valuable insights and drive real results. Whether it’s gallery management, market positioning, or growth strategies, Shahane is a trusted advisor whose dedication and innovative approach set her apart in the art world.
Paola Pani
Entrepreneur, Sardinia
During my time as Director of Art Dubai, I had the pleasure of working with Shahane in gallery liaison. She played a key role in managing some of the fair’s largest and most diverse editions, handling the many participating galleries with professionalism and courtesy. Her genuine passion for the content was evident in her research on artists, curatorial suggestions, and meticulous administration. She approached it all with care and dedication, which made a real difference.
Myrna Ayad
Cultural Strategist and Editor, Dubai
I worked with Shahane in a couple of exhibition projects and it was always a big pleasure! She has a beautiful energy to make things happen and a generous soul. She is hard working, profesional, intelligent, easy going and has a good sense of humour. I feel thankful for the time we spent together.
Ivana de Vivanco
Chilean-Peruvian artist, Berlin
During my time working with Shahane in exhibitions and art fairs I was impressed by her curatorial skills, as she managed to bring together diverse artworks into balanced and engaging shows. I witnessed her remarkable ability to connect with clients and her deep knowledge of each piece elevated the experience, fostering both appreciation and sales. She skilfully identifies potential buyers engaging them with enthusiasm and persuasive narratives. She is also a dynamic leader, managing communications and logistics with efficiency.
Paris Giachoustidis
Greek artist, Berlin
Working with Shahane at Art Dubai was a pleasure. She is a highly skilled and intelligent professional with a deep understanding of galleries, their needs, and the broader market. Her strategic mindset and keen customer knowledge allow her to provide valuable insights and drive real results. Whether it’s gallery management, market positioning, or growth strategies, Shahane is a trusted advisor whose dedication and innovative approach set her apart in the art world.
Paola Pani
Entrepreneur, Sardinia
During my time as Director of Art Dubai, I had the pleasure of working with Shahane in gallery liaison. She played a key role in managing some of the fair’s largest and most diverse editions, handling the many participating galleries with professionalism and courtesy. Her genuine passion for the content was evident in her research on artists, curatorial suggestions, and meticulous administration. She approached it all with care and dedication, which made a real difference.
Myrna Ayad
Cultural Strategist and Editor, Dubai
I worked with Shahane in a couple of exhibition projects and it was always a big pleasure! She has a beautiful energy to make things happen and a generous soul. She is hard working, profesional, intelligent, easy going and has a good sense of humour. I feel thankful for the time we spent together.
Ivana de Vivanco
Chilean-Peruvian artist, Berlin
During my time working with Shahane in exhibitions and art fairs I was impressed by her curatorial skills, as she managed to bring together diverse artworks into balanced and engaging shows. I witnessed her remarkable ability to connect with clients and her deep knowledge of each piece elevated the experience, fostering both appreciation and sales. She skilfully identifies potential buyers engaging them with enthusiasm and persuasive narratives. She is also a dynamic leader, managing communications and logistics with efficiency.
Paris Giachoustidis
Greek artist, Berlin
Working with Shahane at Art Dubai was a pleasure. She is a highly skilled and intelligent professional with a deep understanding of galleries, their needs, and the broader market. Her strategic mindset and keen customer knowledge allow her to provide valuable insights and drive real results. Whether it’s gallery management, market positioning, or growth strategies, Shahane is a trusted advisor whose dedication and innovative approach set her apart in the art world.
Paola Pani
Entrepreneur, Sardinia
During my time as Director of Art Dubai, I had the pleasure of working with Shahane in gallery liaison. She played a key role in managing some of the fair’s largest and most diverse editions, handling the many participating galleries with professionalism and courtesy. Her genuine passion for the content was evident in her research on artists, curatorial suggestions, and meticulous administration. She approached it all with care and dedication, which made a real difference.
Myrna Ayad
Cultural Strategist and Editor, Dubai
I worked with Shahane in a couple of exhibition projects and it was always a big pleasure! She has a beautiful energy to make things happen and a generous soul. She is hard working, profesional, intelligent, easy going and has a good sense of humour. I feel thankful for the time we spent together.
Ivana de Vivanco
Chilean-Peruvian artist, Berlin
During my time working with Shahane in exhibitions and art fairs I was impressed by her curatorial skills, as she managed to bring together diverse artworks into balanced and engaging shows. I witnessed her remarkable ability to connect with clients and her deep knowledge of each piece elevated the experience, fostering both appreciation and sales. She skilfully identifies potential buyers engaging them with enthusiasm and persuasive narratives. She is also a dynamic leader, managing communications and logistics with efficiency.
Paris Giachoustidis
Greek artist, Berlin
Working with Shahane at Art Dubai was a pleasure. She is a highly skilled and intelligent professional with a deep understanding of galleries, their needs, and the broader market. Her strategic mindset and keen customer knowledge allow her to provide valuable insights and drive real results. Whether it’s gallery management, market positioning, or growth strategies, Shahane is a trusted advisor whose dedication and innovative approach set her apart in the art world.
Paola Pani
Entrepreneur, Sardinia
During my time as Director of Art Dubai, I had the pleasure of working with Shahane in gallery liaison. She played a key role in managing some of the fair’s largest and most diverse editions, handling the many participating galleries with professionalism and courtesy. Her genuine passion for the content was evident in her research on artists, curatorial suggestions, and meticulous administration. She approached it all with care and dedication, which made a real difference.
Myrna Ayad
Cultural Strategist and Editor, Dubai

I worked with Shahane in a couple of exhibition projects and it was always a big pleasure! She has a beautiful energy to make things happen and a generous soul. She is hard working, profesional, intelligent, easy going and has a good sense of humour. I feel thankful for the time we spent together.
Ivana de Vivanco
Chilean-Peruvian artist, Berlin
During my time working with Shahane in exhibitions and art fairs I was impressed by her curatorial skills, as she managed to bring together diverse artworks into balanced and engaging shows. I witnessed her remarkable ability to connect with clients and her deep knowledge of each piece elevated the experience, fostering both appreciation and sales. She skilfully identifies potential buyers engaging them with enthusiasm and persuasive narratives. She is also a dynamic leader, managing communications and logistics with efficiency.
Paris Giachoustidis
Greek artist, Berlin
Working with Shahane at Art Dubai was a pleasure. She is a highly skilled and intelligent professional with a deep understanding of galleries, their needs, and the broader market. Her strategic mindset and keen customer knowledge allow her to provide valuable insights and drive real results. Whether it’s gallery management, market positioning, or growth strategies, Shahane is a trusted advisor whose dedication and innovative approach set her apart in the art world.
Paola Pani
Entrepreneur, Sardinia
During my time as Director of Art Dubai, I had the pleasure of working with Shahane in gallery liaison. She played a key role in managing some of the fair’s largest and most diverse editions, handling the many participating galleries with professionalism and courtesy. Her genuine passion for the content was evident in her research on artists, curatorial suggestions, and meticulous administration. She approached it all with care and dedication, which made a real difference.
Myrna Ayad
Cultural Strategist and Editor, Dubai
I worked with Shahane in a couple of exhibition projects and it was always a big pleasure! She has a beautiful energy to make things happen and a generous soul. She is hard working, profesional, intelligent, easy going and has a good sense of humour. I feel thankful for the time we spent together.
Ivana de Vivanco
Chilean-Peruvian artist, Berlin
During my time working with Shahane in exhibitions and art fairs I was impressed by her curatorial skills, as she managed to bring together diverse artworks into balanced and engaging shows. I witnessed her remarkable ability to connect with clients and her deep knowledge of each piece elevated the experience, fostering both appreciation and sales. She skilfully identifies potential buyers engaging them with enthusiasm and persuasive narratives. She is also a dynamic leader, managing communications and logistics with efficiency.
Paris Giachoustidis
Greek artist, Berlin
Working with Shahane at Art Dubai was a pleasure. She is a highly skilled and intelligent professional with a deep understanding of galleries, their needs, and the broader market. Her strategic mindset and keen customer knowledge allow her to provide valuable insights and drive real results. Whether it’s gallery management, market positioning, or growth strategies, Shahane is a trusted advisor whose dedication and innovative approach set her apart in the art world.
Paola Pani
Entrepreneur, Sardinia
During my time as Director of Art Dubai, I had the pleasure of working with Shahane in gallery liaison. She played a key role in managing some of the fair’s largest and most diverse editions, handling the many participating galleries with professionalism and courtesy. Her genuine passion for the content was evident in her research on artists, curatorial suggestions, and meticulous administration. She approached it all with care and dedication, which made a real difference.
Myrna Ayad
Cultural Strategist and Editor, Dubai
I worked with Shahane in a couple of exhibition projects and it was always a big pleasure! She has a beautiful energy to make things happen and a generous soul. She is hard working, profesional, intelligent, easy going and has a good sense of humour. I feel thankful for the time we spent together.
Ivana de Vivanco
Chilean-Peruvian artist, Berlin
During my time working with Shahane in exhibitions and art fairs I was impressed by her curatorial skills, as she managed to bring together diverse artworks into balanced and engaging shows. I witnessed her remarkable ability to connect with clients and her deep knowledge of each piece elevated the experience, fostering both appreciation and sales. She skilfully identifies potential buyers engaging them with enthusiasm and persuasive narratives. She is also a dynamic leader, managing communications and logistics with efficiency.
Paris Giachoustidis
Greek artist, Berlin
Working with Shahane at Art Dubai was a pleasure. She is a highly skilled and intelligent professional with a deep understanding of galleries, their needs, and the broader market. Her strategic mindset and keen customer knowledge allow her to provide valuable insights and drive real results. Whether it’s gallery management, market positioning, or growth strategies, Shahane is a trusted advisor whose dedication and innovative approach set her apart in the art world.
Paola Pani
Entrepreneur, Sardinia
During my time as Director of Art Dubai, I had the pleasure of working with Shahane in gallery liaison. She played a key role in managing some of the fair’s largest and most diverse editions, handling the many participating galleries with professionalism and courtesy. Her genuine passion for the content was evident in her research on artists, curatorial suggestions, and meticulous administration. She approached it all with care and dedication, which made a real difference.
Myrna Ayad
Cultural Strategist and Editor, Dubai
I worked with Shahane in a couple of exhibition projects and it was always a big pleasure! She has a beautiful energy to make things happen and a generous soul. She is hard working, profesional, intelligent, easy going and has a good sense of humour. I feel thankful for the time we spent together.
Ivana de Vivanco
Chilean-Peruvian artist, Berlin
During my time working with Shahane in exhibitions and art fairs I was impressed by her curatorial skills, as she managed to bring together diverse artworks into balanced and engaging shows. I witnessed her remarkable ability to connect with clients and her deep knowledge of each piece elevated the experience, fostering both appreciation and sales. She skilfully identifies potential buyers engaging them with enthusiasm and persuasive narratives. She is also a dynamic leader, managing communications and logistics with efficiency.
Paris Giachoustidis
Greek artist, Berlin
Working with Shahane at Art Dubai was a pleasure. She is a highly skilled and intelligent professional with a deep understanding of galleries, their needs, and the broader market. Her strategic mindset and keen customer knowledge allow her to provide valuable insights and drive real results. Whether it’s gallery management, market positioning, or growth strategies, Shahane is a trusted advisor whose dedication and innovative approach set her apart in the art world.
Paola Pani
Entrepreneur, Sardinia
During my time as Director of Art Dubai, I had the pleasure of working with Shahane in gallery liaison. She played a key role in managing some of the fair’s largest and most diverse editions, handling the many participating galleries with professionalism and courtesy. Her genuine passion for the content was evident in her research on artists, curatorial suggestions, and meticulous administration. She approached it all with care and dedication, which made a real difference.
Myrna Ayad
Cultural Strategist and Editor, Dubai

Kick-Off Call

Start your journey with a tailored consultation. I offer a free 30-minute call to get to know each other, discuss your goals, vision, challenges, and explore how I can support you. Together, we’ll define the best strategy and package to help you achieve sustainable growth and long-term success.

Ready to transform your gallery, expand your reach and invest in your growth? You are at the right place and in good hands with me.

Yours,

Shahane Hakobyan-Juergensen

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[Email]

Hakobyan Consulting

Art Business Advisory

Strategic consulting for art businesses — expanding markets, enhancing visibility,
and driving sustainable growth.

Hakobyan Consulting

Art Business Advisory

Strategic consulting for art businesses — expanding markets, enhancing visibility and driving sustainable growth.

Hakobyan Consulting

Art Business Advisory

Strategic consulting for art businesses — expanding markets, enhancing visibility, and driving sustainable growth.

“Your success is within reach — let’s create a strategy that enhances your cultural impact, social visibility and commerical success while staying true to your vision.”

Shahane Hakobyan-Juergensen

“Your success is within reach -
let's create a strategy that
enhances your cultural impact,
social visibility and commercial
success while staying true
to your vision.”

“Your success is within reach —
let's create a strategy that
enhances your cultural impact,
social visibility and commercial
success while staying true
to your vision.”

Shahane Hakobyan-Juergensen